Back then, we were principally a small electronic
manufacturing company completely unknown to
the taxi trade. For several years, our products
were supplied bearing the name of the leading
taxi-meter manufacturers and software suppliers.

Customers soon realized however that these
companies often had little or no understanding of
the complexities of radio and data issues and as
a result, we were the ones they turned to for help
and advice  

Datamaster’s roots go back as far as 1987 when we designed, produced and installed the UK’s first
data dispatch system for the private hire market.

After several frustrating years trying to work with various companies and numerous attempts to simply copy our products, we finally
decided that the only way forward was to do as our customers were suggesting and develop our own software.

Having spent many years working with a variety of software packages, we knew exactly what people wanted and more importantly
what their dislikes were. Armed with this information, the EasyBook software began to evolve.but rather than “fudge” an existing
package to work with data, we designed EasyBook from the outset with data use in mind.

We’ve come a long way since then but still we continue to develop our products embracing new technologies as they emerge.